Case Study: Mokka increases first-purchase conversions 38% and halves conversion time with Bloomreach Engagement

How Mokka Discards Legacy Systems and Increases Key Metrics with Bloomreach Engagement

Mokka, a leading fintech in Russia and Eastern Europe that provides paperless installment payment services to over seven million customers across 8,000 partner locations, struggled with a fragmented legacy stack—separate client DB, CRM, newsletter tools and analytics—without a single customer view. Manual, non‑real‑time processes made omnichannel personalization and efficient customer communications impossible, so Mokka engaged Bloomreach Engagement and its Customer Data and Experience Platform (Exponea) to unify data and automate messaging.

Bloomreach Engagement implemented a unified CDXP to orchestrate personalized, omnichannel journeys (email, SMS, in‑app and web personalization), shortening the conversion path from 60 days/25 messages to about 30 days/16 messages and enabling real‑time channel selection. The outcome was faster, cheaper acquisition and higher engagement: conversions to first purchase rose (about 38% vs. year‑start average), web personalization lifted first‑purchase completions by 58%, and message open rates increased roughly 72% after deployment.

Mokka

Aleksey Bashkirev

Head of CRM