Case Study: Desigual achieves higher customer lifetime value and improved customer experience with Bloomreach Engagement

How Desigual improves CX and increases lifetime value

Desigual, the global fashion retailer, needed to increase customer lifetime value (CLV) and improve the overall customer experience across channels. To address this they partnered with Bloomreach Engagement, using its customer data platform and engagement tools—centralized first‑party data, segmentation, predictive analytics and email/SMS campaign delivery—to reduce irrelevant messaging, drive omni‑channel traffic and grow member sign‑ups.

Bloomreach Engagement implemented a data‑driven program of precise segmentation, A/B testing and targeted email/SMS campaigns (including segmented Gift With Purchase and VIP gifts), plus tactics to move offline shoppers online. The outcome was measurable: higher CLV through increased purchase frequency and membership activity, improved retention and NPS correlation, stronger engagement via email/SMS, and fewer, more relevant communications that boosted loyalty and lifetime revenue for Desigual.

Desigual

Ricardo Gómez

Global Head of 365 Consumer Marketing