Case Study: Connox achieves a 13.6% increase in conversion rate and 6.8% higher average order value with Bloomreach Engagement

How Connox Uses Bloomreach Engagement to Make a Big Impact on Its Team

Connox, a leading German online furniture retailer, faced friction from a large product catalog that forced shoppers to open many product pages to favorite items and slowed conversions. To speed up experimentation and improve UX without extra IT work, Connox chose Bloomreach Engagement and its marketer-friendly tools.

Bloomreach Engagement enabled Connox to use weblayers to add a heart/favorite icon directly on category thumbnails and run A/B tests to validate the change; the update was implemented in two days with no extra IT resources. The result: page-wide conversion +13.6%, users who favorited saw conversion up 95.5%, product-page bounce rate down 24.4%, and average order value +6.8% — demonstrating clear commercial impact from Bloomreach Engagement’s solution.

Connox

Christian Czok

Performance Marketing Manager