Case Study: Bónusz Brigád achieves a 4% increase in overall revenue in 30 days and saves 20 man‑hours/day with Bloomreach Engagement

How Bónusz Brigád Increased Overall Revenue by 4% in 30 Days with Exponea

Bónusz Brigád, Hungary’s largest online deals and coupons portal, was struggling to surface the right offers to the right users: its daily-deal mailer was effective but required up to 20 man‑hours per day to build, was sent the same way to every customer, and contributed to customer choice overload. To deliver more relevant, scalable experiences, Bónusz Brigád partnered with Bloomreach Engagement and its engagement/personalization platform to automate and personalize the daily mailer.

Bloomreach Engagement built a dynamic, data-driven daily-deal mailer using behavioral analytics, personalized content and subject lines, ideal-send-time optimization, product recommendations, dynamic templates and A/B testing. In a 30-day test this drove a 100% increase in open rate, a 40% increase in click-through rate and a 4% lift in overall revenue, while saving about 20 man‑hours per day (≈400 hours/month) and removing the need for third‑party IT resources.

Bónusz Brigád