Case Study: ZOOT achieves 19% growth in completed orders with Bloomreach Engagement

Exponea's Simple and E Ective Automation Solution Helped ZOOT Increase Completed Orders by 19%

ZOOT is a European fashion e‑commerce brand combining omni‑channel retail and data‑driven customer profiling; facing high cart abandonment they turned to Bloomreach Engagement for a marketing‑cloud solution after identifying a clear drop‑out point in their order funnel and a need to re‑engage lost shoppers.

Bloomreach Engagement implemented a time‑triggered automated cart‑abandonment email—sent three hours after a shopper left their cart—to 40,000 customers, with A/B testing and rapid setup. The campaign achieved a 50% open rate, delivered 20.13% finished orders versus the control group and drove a 19% increase in completed orders over the test period.

ZOOT