Case Study: DFX achieves 30% conversion growth in 11 days with Bloomreach Engagement

Exponea Marketing Cloud Platform Helped DFX Reach a 30% Conversion Growth in Just 11 Days

DFX, a major CEE e‑commerce fashion retailer, faced a clear pain point: customer journeys ran smoothly until the final purchase step, with many visitors dropping out just before checkout. To turn browsing into completed orders, DFX partnered with Bloomreach Engagement and its marketing cloud capabilities to better leverage customer data and test targeted interventions.

Bloomreach Engagement implemented a focused web-layer campaign in just a few hours with no IT involvement, showing a “free shipping over EUR 89” banner only to visitors who viewed a product page more than once — a gentle nudge to complete the purchase. The campaign delivered rapid, measurable impact: 30% conversion growth, 75% revenue-per-visitor growth, all achieved within 11 days.

DFX

Miro Budis

CEO