Case Study: Leading Fashion E‑Commerce Company increases customer loyalty and lifetime value by gamifying purchases with Bloomreach Engagement

Enhancing Loyalty Schemes by Gamifying Their Purchasing Activities Using Exponea

Leading Fashion E-Commerce Company struggled to get value from a newly launched tiered loyalty program because it was hard to discover and customers couldn’t see their membership standing or progress toward rewards. To address this, the retailer worked with Bloomreach Engagement, using its Data Management Platform (including the Aggregates capability) to track customers’ purchase totals and inform strategy.

Bloomreach Engagement implemented a gamified loyalty experience that calculated each customer’s year‑to‑date spend in real time, displayed a “remaining to VIP” banner on the homepage, and injected progress headers/notifications into email campaigns and milestone messages. An A/B test showed the Bloomreach Engagement solution drove an 11.03% increase in total revenue for the engaged cohort, with customers in the £100–£250 band particularly likely to move toward higher tiers.