Case Study: Drover quadruples email conversion rate with Bloomreach Engagement

Drover Quadruples Email Conversion Rate with Exponea

Drover, the flexible car-subscription provider, faced a fragmented marketing stack that made segmentation, personalization and reporting slow and heavily dependent on engineering. To solve this, Drover selected Bloomreach Engagement as their customer-centric marketing platform to consolidate tools, automate audience segments and build more personalized, behavior-triggered communications.

Bloomreach Engagement was implemented rapidly (data and campaigns live within three weeks) using its onboarding resources and visual scenario builder so marketing could run A/B tests and launch campaigns in 1–2 hours without tech help. The result was a jump in email campaign conversion from 1.65% to 8.79%, faster campaign iteration, improved personalization and plans to extend Bloomreach Engagement to transactional emails, SMS and AI-driven optimization.

Drover

Johannes Ganter

CRM Manager