Case Study: Dedoles Cuts Manual Labor by 60% with Bloomreach Engagement

Dedoles Cuts Manual Labor by 60% With Bloomreach and Datacop

Dedoles, a leading EU fashion retailer selling socks, underwear, and accessories across 15 countries, needed a better way to scale multilingual email marketing. With campaigns that had to be built in up to 15 languages, the team faced slow production, high manual effort, and the risk of human error. Bloomreach Engagement, using Loomi AI and email personalization tools, was brought in to help streamline the process.

Bloomreach Engagement worked with Dedoles and Datacop to automate newsletter creation by connecting real-time data sources, catalogs, Google Sheets, and Jinja code. Constant and dynamic email elements were organized into newsletter catalogs, allowing the team to generate accurate language-specific content automatically. The result was a 60% reduction in manual build time, cutting average campaign creation from 4 hours to 1.5 hours and saving Dedoles 25 to 37.5 hours of manual labor each month, while also reducing errors and improving consistency.

Dedoles

Matej Federič

Retention Specialist