Case Study: Dayinsure achieves 300% revenue growth with Bloomreach Engagement

Dayinsure Boosts Revenue by 300% With Bloomreach

Dayinsure, a UK-based short-term motor insurance provider, wanted to build stronger ongoing relationships with customers beyond the first purchase. Using Bloomreach Engagement, the company needed a better way to understand customer preferences, automate reengagement campaigns, and reduce the manual effort involved in segmentation and workflow building.

With Bloomreach Engagement and support from Colours of Data, Dayinsure unified customer data into a single customer view and used Loomi AI to personalize campaigns across channels. The result was a 300% increase in revenue and an average savings of 16 hours per week for the team, helping Dayinsure improve customer lifetime value and focus more on growth.

Dayinsure

Anthony Roberts

Marketing Manager