Case Study: Coop boosts offer redemption with Bloomreach Engagement

Coop boosts offer redemption by 4.3 pp with Bloomreach Engagement

Coop, Denmark's largest consumer cooperative, faced a challenge with its personalized offers program. While members frequently activated offers in their app before shopping, many would forget to redeem them at the physical checkout, leading to lost value for both the customer and the retailer. This moment-of-purchase friction, amplified by their high transaction volume, meant millions in unrealized revenue annually. They partnered with vendor Bloomreach Engagement to address this specific timing issue.

Bloomreach implemented a solution using its Loomi platform to deliver a single, real-time in-app nudge. This banner was triggered the moment a targeted member scanned their first item in-store, reminding them of their activated offers. This precise timing led to a 4.3 percentage point increase in offer redemption, generating over 2,400 extra redeemed purchases and a 4% increase in revenue from personal offers in a 24-day test.

Coop