Case Study: bdsklep.pl (Online Supermarket) doubles revenue per visitor with Bloomreach Engagement

bdsklep.pl, an Online Supermarket that Tailors to Your Personal Needs

bdsklep.pl is an online supermarket serving customers in Poland and Poles living elsewhere in the EU. Focused on acquisition and retention, bdsklep.pl needed better customer insight and the ability to segment and send highly personalized messages. Bloomreach Engagement provided a marketing automation and personalization solution to address these needs.

Bloomreach Engagement integrated analytics and an intuitive marketing automation platform, then its consultants tested and deployed targeted campaigns — including Abandoned Cart emails, Post Purchase Discount emails, cross‑sell banners and personalized product recommendations — and trained bdsklep.pl’s team. The result was a clear uplift in engagement and revenue, with a 102% increase in revenue per visitor and an 84% increase in visitors who made a purchase.

bdsklep.pl