Case Study: BabyWalz achieves world-class personalized customer experiences with Bloomreach Engagement

baby-walz Uses Bloomreach Engagement to Deliver Incredible Customer Experiences

BabyWalz, a German retailer of baby and maternity products with both physical stores and a busy online storefront, faced fragmented marketing systems and limited customer insight. To consolidate tools, ensure GDPR‑compliant consent capture, and build more relevant experiences for new and expecting parents, BabyWalz partnered with Bloomreach Engagement to use its Customer Data and Experience Platform (CDXP).

Bloomreach Engagement helped BabyWalz implement double opt‑in consent management, a welcome email flow, a pregnancy lifecycle email sequence and automated abandoned‑cart campaigns, all managed in one platform with unified analytics. The personalized campaigns drove strong engagement — pregnancy lifecycle emails averaged a 53.8% open rate, while abandoned‑cart emails saw a 40% open rate and a 33.3% click‑through rate — and the CDXP’s dashboards and funnel analysis enabled quick insights and improved conversion.

BabyWalz

Elena Frater

Head of Online Marketing