Case Study: a leading Czech daily newspaper boosts online subscriptions with Bloomreach Engagement

6.25% online subscription growth thanks to personalized web experience

The customer, a leading Czech daily news publishing company, struggled with a scattered data storage system that prevented a unified view of their readers. This lack of actionable insights and understanding of reader behavior made it difficult for them to grow their online subscriptions using only basic analytics tools.

Bloomreach Engagement provided the solution by implementing funnel analysis to visualize the customer journey and creating complete user profiles for personalization. This enabled the client to use dynamic banners and personalized emails to target readers effectively. As a result, Bloomreach Engagement helped achieve a 6.25% increase in online subscriptions and provided the tools to identify key purchase predictors, leading to a higher conversion rate.