Case Study: Major CEE Telco Operator achieves 5X+ increase in online sales with Bloomreach Engagement

5X+ increase in online sales thanks to personalized web experience

Major CEE Telco Operator, a progressive subsidiary with over 5 million customers, struggled to convert online traffic because a diverse customer base and broad product portfolio made one-size-fits-all messaging ineffective and the website lacked clear calls to action and purchase paths. Bloomreach Engagement was brought in to deliver a personalized web experience and dynamic homepage personalization to address these challenges.

Bloomreach Engagement implemented a solution that identifies visitors on homepage load, checks their microsegment and serves tailored content and calls to action (with continuous A/B testing), enabling differentiated messaging across acquisition and reactivation journeys. The result was rapid time to value (<2 months) and strong commercial impact: 511% growth in sales for a target microsegment, a 126% improvement in the online sales channel and a 5X+ increase in online sales thanks to the personalized web experience.