Case Study: Flight Booking Portal achieves 20,000 new potential customers with Bloomreach Engagement

20,000 new potential customers with a viral campaign for free

Fight Booking Portal, a fast‑growing flight booking site struggling with expensive customer acquisition through partner sites and sporadic repeat usage, partnered with Bloomreach Engagement to improve acquisition and re‑engagement. Bloomreach Engagement delivered a targeted solution using personalized email outreach combined with a voucher-based promotion to capture new contacts.

Bloomreach Engagement ran a voucher-driven, personalized email campaign that required users to submit their email on a dedicated landing page and encouraged easy sharing. The campaign generated about 20,000 new potential customers without paid partner traffic, achieved a 530% viral coefficient, and produced measurable results in under five days, helping Fight Booking Portal reinvigorate its customer base while supporting its rapid growth (over 1,500% annually).