Case Study: YMCA of Rock River Valley improves donor engagement and retention with Bloomerang

YMCA - Customer Case Study

YMCA of Rock River Valley, a community-focused nonprofit, needed a more affordable donor database with stronger customer support and much better reporting than its previous CRM could provide. The team struggled to get reliable data and actionable insights, making it difficult to manage fundraising effectively and understand donor engagement.

Bloomerang’s Giving Platform, along with Bloomerang Fundraising, gave the YMCA better reporting and analytics, custom fields, and easy-to-use event and peer-to-peer fundraising tools. With Bloomerang, the organization raised 102% of its Double Your Impact Week goal and achieved a 56% donor retention rate, while also streamlining campaign management and improving donor communication and stewardship.

YMCA

Michelle Gorham

Chief Advancement Officer