Case Study: Social Media Examiner achieves 200% volunteer growth and streamlined volunteer management with Bloomerang

Using InitLive, SME was able to increase their volunteer team by 200%

Social Media Examiner (SME), producer of the annual Social Media Marketing World conference, struggled to manage and communicate with volunteers using Excel Gantt charts, email and text chains, which capped their volunteer program at about 50 people and risked attendee experience. To solve this, SME turned to Bloomerang and its volunteer scheduling and communication platform to replace manual scheduling and fragmented event-day messaging.

Bloomerang delivered dynamic scheduling, role-based leadership access, broadcast messaging and an event-day app that streamlined communications and operations. As a result, SME grew its volunteer force from 50 to 150 (a 200% increase), supported 200+ event staff across 600+ shifts and 4K+ hours for 4.5K attendees, reduced paid staffing needs, improved emergency communications, and reported higher administrative efficiency and volunteer experience. Bloomerang’s support and tools directly enabled these measurable gains.

Social Media Examiner

Jaci Feinstein

Event Manager