Case Study: United Way of Rockbridge achieves 63% donor retention with Bloomerang

United Way of Rockbridge achieves 63% donor retention with Bloomerang

United Way of Rockbridge, a local human services organization, faced the challenge of using decentralized software that lacked an all-in-one solution for tracking donations and managing donor engagement. This created inefficiencies for their small team, which consists of a single paid staff member who relies heavily on volunteers and board members. To address this, they adopted the donor management platform from Bloomerang.

Bloomerang provided a centralized and user-friendly solution for recording donations, tracking interactions, and auto-generating acknowledgment letters. This empowered the entire team to use the platform effectively, strengthening donor relationships through activities like a thank-a-thon. As a result of implementing Bloomerang, United Way of Rockbridge achieved an incredibly high donor retention rate of 63%.

United Way of Rockbridge