Case Study: Pathway Caring for Children achieves improved donor cultivation and increased giving with Bloomerang

Pathway Caring for Children - Customer Case Study

Pathway Caring for Children, a nonprofit serving children and families through foster care, adoption, and counseling, struggled with a previous CRM that couldn’t accurately track donor interactions or support effective cultivation and relationship-building. Looking for a donor-centric solution to get a better overall picture of supporters and improve reporting, they chose Bloomerang.

Bloomerang delivered features such as letter-on-save, task-to-interaction workflows, email open/click tracking, easy reporting, donor-centric writing tools, first-time donor call notifications, and responsive support. By using Bloomerang’s custom fields and task assignments (for example, “Staff who will cultivate donor”), Pathway improved productivity and constituent communications, increased intentional thank-you calls and handwritten notes, reduced duplicate outreach, and — within six months — began seeing donors give more frequently from direct mail and email campaigns, along with easier volunteer-hour tracking and clearer staff responsibilities.

Pathway Caring for Children

Deborah Garrott

Volunteer and Donor Services Director