Case Study: New View Alliance maintains 47% donor retention with Bloomerang

New View Alliance maintains a 47% donor retention rate with Bloomerang

New View Alliance, a parent organization supporting youth and families in Western New York, faced the challenge of uniting its development operations after a leadership transition. They needed a more functional nonprofit CRM to replace their previous system, Blackbaud, and to streamline fundraising and donor engagement. They turned to Bloomerang's Giving Platform for a solution.

By implementing Bloomerang, New View Alliance successfully merged two databases, improving communications and operational efficiencies. The platform's user-friendly tools, including its email builder for newsletters, helped them maintain an exceptional 47% donor retention rate. Bloomerang also supported successful virtual fundraising events, enabling the organization to raise more funds online than in the previous year.

New View Alliance