Case Study: Mental Health Association of Frederick County boosts donor retention and gala fundraising with Bloomerang

Mental Health Association boosts donor retention to 42% with Bloomerang

The Mental Health Association of Frederick County needed a unified donor management system to streamline its fundraising operations. Their previous processes for managing donor data, tracking interactions, and organizing events across multiple platforms were time-consuming and cumbersome, hindering their efforts to convert event attendees into donors.

Bloomerang's Giving Platform provided the solution, streamlining donor management with smooth data integration and communication tools. This enabled the organization to better segment fundraising appeals and strategize goals. As a result, Bloomerang helped MHA achieve a 42% donor retention rate and raise over $240,000 at their annual gala, exceeding their fundraising goals.

Mental Health Association