Case Study: Mara Elephant Project boosts recurring gifts and donor retention with Bloomerang

Mara Elephant Project boosts recurring gifts by 30% with Bloomerang

Mara Elephant Project USA, a nonprofit supporting elephant conservation in Kenya, faced the challenge of managing a growing donor base with inefficient manual systems. Relying on spreadsheets and memory, their Executive Director struggled to track donor interactions and demonstrate impact to stakeholders. They needed a scalable solution and partnered with Bloomerang, adopting the Bloomerang Giving Platform.

By implementing Bloomerang's centralized donor management and automation tools, MEP USA streamlined operations and built stronger donor relationships. The results were significant, including a 15% increase in donor retention, a 30% growth in recurring gifts, and the generation of $67,000 in new revenue from an email campaign. Bloomerang provided the data-driven insights and efficiency that empowered the small team to make a greater impact.

Mara Elephant Project