Case Study: Humane Society of South Coastal Georgia streamlines donor management and reduces training time with Bloomerang

Humane Society of South Coastal Georgia

The Humane Society of South Coastal Georgia, a 100% donor-funded, no-kill adoption center in Brunswick, GA that has cared for over 12,900 animals, needed a more user-friendly donor database after finding NeonCRM cumbersome and difficult to train staff on. Their direct mail vendor recommended Bloomerang, which the organization selected to simplify donor management and moves management.

In early 2015 the Humane Society converted to Bloomerang and now uses it as their primary record of donor interactions; Bloomerang streamlined thank-you letter generation and tracking, improved histories and reporting, and reduced staff training time and user avoidance. The team reports Bloomerang is intuitive and powerful, has increased staff adoption, and even helps them personalize outreach by tracking donors’ pets.

Humane Society of South Coastal Georgia

Troy Salsbury

Director of Operations & Development