Case Study: Georgia Innocence Project achieves streamlined donor management and increased donor engagement with Bloomerang

Georgia Innocence Project - Customer Case Study

Georgia Innocence Project, a nonprofit that investigates wrongful convictions and litigates for DNA testing, needed a more powerful, user-friendly donor management system after outgrowing their old database (switched from DonorSnap) that lacked communications features and made reporting and donor stewardship costly and time-consuming. They selected Bloomerang’s donor management software to replace the clunky system and support more automated, donor-centric cultivation.

Bloomerang delivered an easy-to-learn CRM with timeline-based donor records, strong reporting, integrated email and letter automation, and engagement tracking, allowing GIP to segment and personalize outreach and reliably record thank-yous and opens. As a result of using Bloomerang, Georgia Innocence Project was able to strategically engage thousands of new individual donors acquired via a podcast in a matter of months, reduce administrative friction, increase fundraising productivity, and feel more confident in their cultivation efforts.

Georgia Innocence Project

Grace Akan

Deputy Director