Case Study: Equestrian Aid Foundation achieves 15% higher donor retention and $1,000/year savings with Bloomerang

Equestrian Aid Foundation - Customer Case Study

Equestrian Aid Foundation engaged in a formal review of cloud-based database software and, after evaluating about 15 options, chose Bloomerang. The organization needed an easy-to-use, cost-effective donor management solution with a clean interface and the ability to consolidate multiple services, but initially struggled with onboarding and several months of low database activity due to staff bandwidth.

Bloomerang implemented its donor database and dashboard and provided proactive, high-touch support (leading EAF to add unlimited phone support), which re-engaged staff and drove regular use. By consolidating Paradox, Constant Contact, Network for Good and merchant services through Bloomerang, EAF saved about $1,000/year and improved donor retention by more than 10% (reported as a 15% increase), boosting the lifetime value of their donor base.

Equestrian Aid Foundation

Janise Gray

Director of Grant Recipient Services