Case Study: Roots Ethiopia Achieves 93% Monthly Donor Retention with Bloomerang

Connecting Donors to Impact at Roots Ethiopia

Roots Ethiopia is a nonprofit focused on driving change in rural Ethiopia through education and job creation. The team struggled with donor management, reporting, and understanding giving trends, which made it hard to strengthen supporter relationships and make informed fundraising decisions. To solve this, Roots Ethiopia turned to Bloomerang and its donor management and engagement tools, including the Quarterly Strategy Program, segmentation and targeting, automated communications, and Generosity Scores.

With Bloomerang, Roots Ethiopia gained clearer insights into donor behavior, improved outreach, and streamlined operations. The organization increased average lifetime revenue by 19% to $1,780, boosted donor retention to 55%, improved operational efficiency by 80%, and is on track to generate more than $114,000 annually from 200 recurring donors. Bloomerang helped Roots Ethiopia turn data into action and build stronger, longer-lasting donor relationships.

Roots Ethiopia

Meghan Walsh

Board Chair