Case Study: Boys & Girls Club Boone County sustains emergency meal program and gains new donors with Bloomerang

Boys & Girls Club Boone County - Customer Case Study

Boys & Girls Club Boone County faced sudden closure due to COVID-19 social distancing, which created an urgent gap in food assistance for K–12 students and a need to fund new virtual programming and emergency dinners. Working with Bloomerang, the organization launched a services pivot and a multi-touch fundraising email campaign to engage donors, sponsors and volunteers quickly.

Bloomerang supported a series of targeted emails and virtual outreach that solicited volunteers, acknowledged corporate food partners, and drove both in-kind and monetary donations; this effort helped secure community foundation support, two major donors and many first-time contributors. The funding and volunteer responses enabled a weekday drive‑thru emergency dinner program for Boone County families, and contributed to the broader impact of Bloomerang customers raising $125M more during the COVID-19 crisis compared with the prior year period.

Boys & Girls Club Boone County

Katie

Boys & Girls Club Boone County