Case Study: Alpha of Grand Rapids reaches 122% of fundraising goal with Bloomerang

Alpha of Grand Rapids - Customer Case Study

Alpha of Grand Rapids, a Michigan-based pregnancy and family support center, faced significant challenges with its annual Walk for Life fundraiser. Their previous fundraising software caused difficulties with online giving, leading to a heavy reliance on cash, checks, and unfulfilled pledges, which created administrative chaos. As the organization grew, it quickly outpaced the limited capabilities of its old platform.

By implementing Bloomerang's Giving Platform, the center gained access to customizable, professional donation forms and integrated communication tools. This solution enabled them to create a mobile-friendly event page and conduct effective email and text outreach. As a result, online fundraising for the event skyrocketed from 25% to nearly 99% of all funds. Their most recent event attracted 325 attendees and raised over $61,000, achieving 122% of their goal, which they attribute directly to the tools and support provided by Bloomerang.

Alpha of Grand Rapids