Case Study: Ada Jenkins Center raises nearly $100K for COVID-19 Critical Assistance Fund with Bloomerang

Ada Jenkins Center - Customer Case Study

Ada Jenkins Center faced an urgent fundraising and communications challenge when COVID-19 forced them to cancel an in-person gala and rapidly pivot services to meet increased client needs. Working with Bloomerang on a targeted fundraising appeal campaign, the center needed to quickly inform stakeholders and launch a new relief fund to support clients facing job and service loss.

Bloomerang helped Ada Jenkins Center deploy timely email appeals — a precautions update and an urgent appeal for a new Critical Assistance Fund (Kid Booster Crisis Fund) — that drove strong engagement (Email 1: 29% open / 3% CTR; Email 2: 31% open / 2.4% CTR) and resulted in nearly $100,000 donated, far exceeding the initial $25,000 goal. Bloomerang’s campaign support enabled rapid fundraising despite the event cancellation and directly funded critical assistance for affected families.

Ada Jenkins Center

Karen

Ada Jenkins Center