Case Study: Brother Wolf Animal Rescue Raises $1.1M+ to Rebuild with Bloomerang

Raising $1.1M+ with Bloomerang to rebuild after Hurricane Helene

Brother Wolf Animal Rescue, serving Western North Carolina, needed to clean up a messy donor database after a leadership change to improve supporter engagement and reporting. The organization also faced an urgent challenge in 2024 when Hurricane Helene destroyed its shelter and physical assets, forcing the team to quickly mobilize a rebuild effort. Brother Wolf used Bloomerang’s Giving Platform and CRM to better manage donor data and launch disaster-response fundraising.

With Bloomerang, Brother Wolf created clearer data-entry rules, used custom reporting, and built branded giving forms for campaigns like hurricane relief and GivingTuesday. The result was a powerful rebuild campaign that raised over $1.1 million, brought in 5,500+ new donors, and helped increase donor retention to 61%. Bloomerang also supported personalized outreach and improved donation form strategy, including raising the minimum suggested donation amount from $25 to $50 to boost online revenue.

Brother Wolf Animal Rescue

Leah Craig Chumbley

Executive Director