Case Study: Mara Elephant Project boosts donor retention and recurring gifts with Bloomerang

Partnering with Bloomerang to empower conservation efforts

Mara Elephant Project USA, a nonprofit supporting elephant conservation in Kenya’s Greater Mara Ecosystem, struggled with manual donor management as its donor base grew. Using spreadsheets and memory to track relationships made it hard for Claire Bolles and her small team to keep up with thousands of donors or clearly show their impact. Bloomerang’s Giving Platform became the CRM and fundraising solution they needed to organize donor data and scale their efforts.

With Bloomerang, Mara Elephant Project centralized donor management, automated follow-up and thank-you workflows, streamlined payments and event registration, and used consulting support to uncover growth opportunities. The results included a 15% increase in donor retention, 30% growth in recurring gifts and revenue, and $67,000 in new revenue from an email campaign, while also saving significant staff time.

Mara Elephant Project

Claire Bolles

Executive Director