Case Study: Habitat for Humanity of Martin County boosts donor engagement with Bloomerang

Increasing average household lifetime revenue by 31% with Bloomerang

Habitat for Humanity of Martin County, a long-running Florida nonprofit focused on safe and affordable housing, was struggling with an outdated, clunky CRM that made donor tracking, reporting, and relationship management difficult. The team lacked visibility into lapsed donors and predictive insights, which limited their ability to effectively engage supporters and grow revenue.

With Bloomerang’s CRM, segmentation, reporting, automation, wealth screening, Generosity Scores, and grant tracking, the organization streamlined donor management and focused outreach on high-potential supporters. As a result, Habitat for Humanity of Martin County achieved a 43% fiscal-year donor retention rate, re-engaged 35 lapsed major donors, grew its major donor base from 219 to 235, increased average household lifetime revenue from $3,712 to $4,689, and boosted average donor lifetime value from $7,624 to $9,042.

Habitat for Humanity of Martin County

Athary Koning

Director of Development