Case Study: Colorado Music Festival increases individual giving by 20% with Bloomerang

Increasing individual giving by 20% with Bloomerang

Colorado Music Festival and Center for Musical Arts, an arts nonprofit in Boulder, Colorado, was working with an outdated, clunky legacy CRM that made donor communication, segmentation, and relationship management difficult. They turned to Bloomerang to modernize their fundraising and donor management processes, using Bloomerang’s unified Giving Platform to better organize data and engage different audience segments.

With Bloomerang’s reporting, segmentation, quarterly consulting, and donor management tools, the organization identified key donor groups, planned targeted outreach, and improved stewardship across its campaigns. As a result, Colorado Music Festival and Center for Musical Arts achieved a 63% donor retention rate and a 20% increase in individual giving, while also improving its ability to communicate impact and manage fundraising for both the festival and music school.

Colorado Music Festival

Cindy Hohman

Marketing and Community Relations Director