Case Study: Meals on Wheels North Central Texas achieves 58% donor retention with Bloomerang

Nourishing growth with strategic data management from Bloomerang

Meals on Wheels North Central Texas, a mission-driven nonprofit serving homebound seniors in North Central Texas, wanted to strengthen its donor management and better understand engagement patterns. When Executive Director Christine Hockin-Boyd joined, she found Bloomerang already in place and saw an opportunity to improve data analysis, reporting, and donor communication using the Bloomerang platform.

With Bloomerang’s reporting, querying, email hygiene, NCOA address updates, Generosity Scores, and Payments tools, the team built cleaner data processes, more precise segmentation, and better campaign attribution. As a result, Meals on Wheels North Central Texas increased donor retention from 55% to 58%—well above the 42% industry average—and maintained a 28% to 35% open rate on monthly emails.

Meals on Wheels North Central Texas

Christine Hockin-Boyd

Executive Director