Case Study: DIRECTION61:3 raises 150% more for aging-out foster youth with Bloomerang

From survival mode to raising 150% more for aging-out foster youth

DIRECTION61:3 is a nonprofit that supports youth ages 14–24 aging out of foster care in the Dallas-Fort Worth area. Facing fragmented donor, fundraising, and volunteer systems, the team was stretched thin and relying on spreadsheets and disconnected tools to manage events, communications, and supporter data. They turned to Bloomerang’s unified Giving Platform, including Bloomerang CRM, Bloomerang Fundraising, and Bloomerang Volunteer, to bring everything into one organized system.

With Bloomerang, DIRECTION61:3 streamlined event check-in, silent auctions, paddle raises, donor segmentation, and volunteer management, creating smoother and more polished experiences for supporters. The results were significant: one marquee fundraiser grew by more than 150%, the organization raised an estimated $150K more year over year across all events, and donor retention reached 47%. Bloomerang also helped the team cover urgent needs like emergency housing repairs without draining operating funds.

DIRECTION61:3

Deanna Phillips

Director of Operations