Case Study: Animal Friends Alliance achieves 105% of auction goal with Bloomerang's Giving Platform

Raising 105% of auction goal using Bloomerang's Giving Platform

Animal Friends Alliance, a nonprofit in Fort Collins, Colorado dedicated to helping pets in need and strengthening the human-animal bond, needed a better way to manage donor relationships and fundraising across multiple events. The team wanted a mission-aligned, user-friendly platform that could help them stay organized, communicate more effectively, and build stronger connections with supporters and local businesses. Bloomerang’s Giving Platform was chosen to support these goals.

With Bloomerang, Animal Friends Alliance consolidated donor data, streamlined reporting and segmentation, and used tools like mobile-friendly donation forms, peer-to-peer fundraising, text-to-give, and email templates to run more effective campaigns. The results were strong: the organization created 50+ unique donation forms, used 100+ email templates, and reached 105% of its Gala for Animals auction goal. Bloomerang also helped improve donor retention, increase recurring donations, and save staff time by keeping fundraising and communications in one system.

Animal Friends Alliance

Nicole Adkins

Corporate Giving Administrator