Case Study: Mental Health Association of Frederick County exceeds fundraising goals with Bloomerang

Why Bloomerang's Giving Platform exceeds expectations

Mental Health Association of Frederick County, a mental and behavioral health nonprofit, needed a unified donor management system to streamline fundraising, track donor interactions, and manage events more efficiently. Before Bloomerang’s Giving Platform, the team struggled to coordinate auctions, registrations, and follow-ups across multiple tools, making it harder to segment donors and convert event attendees into supporters.

With Bloomerang’s Giving Platform, Mental Health Association of Frederick County simplified data flow from fundraising tools into its CRM, improved donor segmentation, and made reporting, communications, and support much easier to manage. Bloomerang helped the organization maintain a 42% donor retention rate and raise more than $240,000 at its annual gala, exceeding fundraising goals while converting more event attendees into donors.

Mental Health Association

Sarah Lynn

Assistant Director of Development and Marketing