Case Study: Rescue Mission of Middle Georgia increases donations by 36% with Bloomerang Fundraising

Increasing donations by 36% with Bloomerang Fundraising

Rescue Mission of Middle Georgia, a 12-month recovery program serving men, women, and children overcoming addiction, abuse, homelessness, and other life challenges, needed to modernize its fundraising as donor behavior shifted away from direct mail toward digital giving. The organization partnered with Bloomerang and its fundraising tools to make the online donation process easier and more convenient for supporters.

Bloomerang helped Rescue Mission of Middle Georgia add Express Donate and digital wallet options like PayPal, Venmo, and Apple Pay to its giving forms, supported by customizable forms that simplified the donor experience. As a result, the organization saw a 36% year-over-year increase in donations and raised over $20,000 in a single quarter through digital wallets, including $4,000 through Express Donate.

Rescue Mission of Middle Georgia

Patti Stevenson

Development Assistant/Volunteer Coordinator