Case Study: Oregon FFA Re-engages Lapsed Donors and Improves Retention with Bloomerang

From Neon to Bloomerang re-engaging lapsed donors & improving retention

Oregon FFA, a youth development nonprofit, was struggling with disorganized donor records, limited reporting, and inefficient manual work in its Neon CRM system. The team had multiple versions of donor profiles and lacked the tools to manage relationships and fundraising consistently, making it difficult to retain donors and operate professionally.

After switching to Bloomerang’s Giving Platform, Oregon FFA centralized donor data, improved reporting, streamlined communication, and eliminated the need for separate tools like Mailchimp. With Bloomerang, the organization re-engaged 25 lapsed donors, increased its donor retention rate to 57%, and expanded email outreach from two newsletters a year to twelve, while dramatically improving staff efficiency and confidence in their data.

Oregon FFA

Betsy Hartley

Development Director