Case Study: New View Alliance achieves 47% donor retention with Bloomerang's Giving Platform

Maintaining 47% donor retention with Bloomerang's Giving Platform

New View Alliance, the parent affiliate of Gateway Longview and New Directions, needed a better donor management system after a leadership transition and a move toward more online fundraising. Their previous CRM, Blackbaud, was no longer meeting their needs, so they looked for a more functional platform that could streamline fundraising, improve donor engagement, and unify development operations.

Bloomerang’s Giving Platform provided the solution, helping New View Alliance merge two donor databases, simplify event management, and improve reporting and communications. Using Bloomerang newsletters and other tools, the organization maintained a 47% donor retention rate and even increased fundraising during a virtual version of its annual event, all while making operations more efficient and transparent.

New View Alliance

Mario Hicks

Vice President of Development and Mission Advancement