Case Study: SPCA Florida achieves 101% of its fundraising goal ($121,157) with Bloomerang Fundraising

SPCA Florida - Customer Case Study

SPCA Florida is a leading animal welfare nonprofit that runs the annual Walk for Animals, a community peer-to-peer fundraising event inviting dog owners and supporters to register as individuals or teams and walk together. Their challenge was to create an attractive, easy-to-navigate event page and registration experience, drive sign-ups and fundraising, and engage the community effectively with limited internal resources.

Partnering with Qgiv, they built customized, photo-rich event pages, tested the registration flow with veteran fundraisers, and drove participation through badges, tiered prizes (including a $1,200 milestone photo-shoot prize), leaderboards, registration raffles, and social media promotion. The campaign resulted in 322 registrants and raised 101% of their $120,000 goal — approximately $121,157 — making the 2016 Walk a clear success.

SPCA Florida