Case Study: Providence Animal Center achieves $127,000+ in virtual event fundraising with Bloomerang Fundraising

Providence Animal Center Raises $127,000 with Virtual Bark in the Park Event

Providence Animal Center, a lifesaving animal welfare organization in Media, PA, faced the cancellation of its long-running in-person Bark in the Park event due to COVID-19. With the event a key revenue source, staff needed a safe way to preserve fundraising and participation without losing momentum or income.

They partnered with Qgiv to launch a peer-to-peer virtual event using Facebook Fundraisers integration, a fundraising thermometer, and interactive elements like an Instagram fundraising bingo, a Facebook pet costume contest, and a virtual 5K, plus matching gifts to amplify donations. The team surpassed their $80,000 goal early, raised the target to $100,000, and ultimately brought in $127,444.60 from 279 participants across 23 teams (1,247 donations), reaching 127% of their $100K goal and helping offset pandemic-related losses.

Providence Animal Center

Caitlin Jaworski

Community Relations Assistant