Case Study: Mental Health Association of Frederick County achieves record gala fundraising with Bloomerang Fundraising

Mental Health Association of Frederick County - Customer Case Study

Mental Health Association of Frederick County needed a simpler way to manage its annual gala and live auction, with over 500 attendees, while improving tracking, follow-up, and donor cultivation. The organization also wanted better data capture and an easier way to handle sponsorships, registration, checkout, and giving forms, using Bloomerang Fundraising alongside its event fundraising tools.

Bloomerang Fundraising helped MHA run the gala, live appeal, and live auction in one platform, making it easy to stay organized and follow up with attendees. The integration with Bloomerang was described as simple and effective, helping capture more attendee details and improve segmentation for future appeals. As a result, MHA raised about $200,000 net, exceeded its goal, and achieved its highest fundraising total to date.

Mental Health Association of Frederick County

Sarah Lynn

Assistant Director of Development and Marketing