Case Study: Lakeland Volunteers in Medicine achieves peer-to-peer fundraising growth and expanded donor engagement with Bloomerang Fundraising

Lakeland Volunteers in Medicine - Customer Case Study

Lakeland Volunteers in Medicine (LVIM) is a volunteer-run clinic that provides free medical and dental care to Polk County’s working uninsured. Their signature fundraiser, the Lakeland Derby—a community paddle-boat race—was popular but LVIM faced the challenge of growing revenue, attracting younger donors and volunteers, and expanding outreach without relying on paid advertising.

LVIM implemented Qgiv’s peer-to-peer platform, recruiting community leaders as “jockey” teams and giving them creative control to run micro-events and social campaigns. The approach boosted engagement and reach (the Derby now draws 4,000+ attendees), helped teams raise significant sums (jockeys typically raise around $50,000 annually), expanded LVIM’s donor base and volunteer pipeline, and streamlined donations with Qgiv features like notifications, event tools, and recurring giving.

Lakeland Volunteers in Medicine

Alice Koehler

Chief Development Officer