Case Study: BHcare Foundation achieves record $104,995 fundraising with Bloomerang Fundraising

BHcare Foundation Overcomes the Challenges of Switching to a Virtual Event and Sees Highest Fundraising Numbers to Date

BHcare Foundation, a Certified Community Behavioral Health Clinic, faced the challenge of converting its annual A Chance to Shine bike-and-walk from a single-day, in-person fundraiser to a two-week virtual event due to COVID-19. They needed to reimagine the experience to keep donors, participants, and sponsors engaged and to provide sponsor value without traditional on-site exposure, all while aiming to make a first-time virtual event successful and revenue-generating.

BHcare rebuilt the event from the ground up—updating web, social, donation forms, and messaging—and used Qgiv’s peer-to-peer tools with Facebook Fundraisers and DonorPerfect integrations, RideWithGPS route suggestions, regular communications, and a virtual finish line to foster community and friendly competition. The approach raised $104,995 (about 5% more than the prior live event), cut expenses, extended participant engagement, increased net funds for the mission, and produced a format BHcare plans to keep.

BHcare Foundation’s

Danielle DeLong

Development Coordinator