Case Study: Animal Friends Alliance achieves better donor retention and recurring donations with Bloomerang Fundraising

Animal Friends Alliance - Customer Case Study

Animal Friends Alliance, a nonprofit focused on supporting pets in need and strengthening the human-animal bond, needed a better way to manage donor relationships, track business partners, and streamline fundraising across many campaigns and events. The organization chose Bloomerang Fundraising, along with Qgiv, to create a more user-friendly system for donor data, reporting, segmentation, and online giving.

Bloomerang Fundraising helped Animal Friends Alliance centralize donor information, simplify communications with email templates, and improve targeting through segmentation, while Qgiv enabled flexible donation forms, peer-to-peer giving, and text-based fundraising. As a result, the nonprofit reported better donor retention, increased recurring donations, and major time savings, including the ability to create more than 50 donation forms and over 100 email templates to support efficient, personalized outreach.

Animal Friends Alliance

Nicole Adkins

Corporate Giving Administrator