Case Study: World of Beer increases guest email collection with Bloom Intelligence

After three months, they anticipated an 89% ROI on its Bloom Intelligence Wi-Fi Analytics and Automated Marketing platform

World of Beer Franchising, a national craft beer tavern franchise, faced challenges in collecting customer emails for digital marketing due to disparate point-of-sale systems and older IT configurations across its locations. They needed a scalable solution to gather more customer information securely and shift to a more digital marketing approach. They turned to Bloom Intelligence for its Wi-Fi Analytics and Automated Marketing platform.

Bloom Intelligence provided a flexible, scalable solution with a white-glove technical service that handled the complex installations across all franchise locations. The implementation of automated email capture through the Wi-Fi login process led to a dramatic increase in data collection, with locations gathering 200 emails in the first 20 days. This resulted in World of Beer being on track to collect over 150,000 additional guest contacts per year and achieving an anticipated 89% ROI on the Bloom Intelligence platform.

World of Beer Franchising

Brittany Ward

Director