Case Study: Sprouts Farmers Market boosts Tampa grand opening foot traffic with Bloom Ads

Sprouts Farmers Market boosts foot traffic 32% with Bloom Ads

Sprouts Farmers Market faced the challenge of successfully launching its first store in Tampa. The goal was to generate significant buzz and attract health-conscious local shoppers within a tight radius without wasting ad spend on audiences too far away to visit. They partnered with the vendor Bloom Ads to execute a targeted, multi-channel campaign.

Bloom Ads implemented a hyper-localized media strategy focusing on a 10-mile zone around the new store. Their solution utilized geo-precise targeting across multiple channels including Out-of-Home billboards, Waze, programmatic display, paid social, and connected TV. This approach created a seamless path to purchase for local shoppers. The campaign was highly successful, with Bloom Ads reporting a 32% lift in foot traffic, a 170% above-benchmark click-through rate, 5 million total impressions, and a 65% boost in customer sign-ups.

Sprouts Farmers Market