Case Study: DAMDAM Tokyo boosts awareness and Sephora.com sales with Bloom Ads

DAMDAM Tokyo boosts clicks 236% with Bloom Ads

Damdam Tokyo, a skincare brand, sought to grow its presence on Sephora.com and stand out to clean beauty shoppers, particularly Gen Z and millennials, in a crowded online marketplace. To meet this challenge, they partnered with the vendor Bloom Ads to implement a targeted paid social media campaign.

Bloom Ads developed a social-first strategy using platform-specific creative on TikTok, Facebook, and Instagram. They leveraged full-screen videos, carousels, and A/B testing to engage audiences and drive them through the purchase funnel. This solution delivered significant results for Damdam Tokyo, including a 361% increase in reach, 236% more clicks to Sephora.com, and a 26% sales lift on the platform.

Damdam Tokyo